Sodastream Professional

Project type

Visual Design
Motion Design
UI Motion Design

My role

I worked with the Creative and Design Directors of the Innovation team to develop a digital identity toolkit for the brand Sodastream Professional, as well as a prototype for their on-device UI to incorporate their integration with another Pepsi brand: Bubly.

Digital toolkit. UI. Marketing.

Context

Background

Pepsi acquired Sodastream and expanded the brand to include Sodastream Professional, which created the need for marketing to expand to include both B2B & B2C. They also needed a more sophisticated identity to promote the service and to allow for integration with other Pepsi brands

The Results

The end results were:

A digital toolkit that includes visual identity for digital platforms, creative assets, motion design, performance ads, OOH, social media branding, geofencing and wayfinding.

A reworked UI and User Flow on the Sodastream Professional Machine.

Two multi-channel campaigns.