Postclick
Project type
Motion Design
Illustration
Brand Design
My role
Postclick hired me to develop custom illustrations within their brand guidelines and to bring motion to their designs, specifically for marketing and promotional materials. Before I started working with them, they were using stock photos and illustrations and their brand had no motion component. The brand palette was a bright and white rainbow palette always against a black background, so I tried to develop a style that matched.
Animated Infographics & Illustrations
Context
Background
Along with content writers and the marketing director, I worked to understand the promotional messaging and strategically add illustrations and motion graphics. The collateral was designed in modular sections so they could be combined or added strategically to different resources or used on social media.
