Sodastream Professional
Project type
Digital toolkit & motion design
Visual Design
Motion Design
UI Motion Design
My role
I worked with the Creative and Design Directors of the Innovation team to develop a digital identity toolkit for the brand Sodastream Professional, as well as a prototype for their on-device UI to incorporate their integration with another Pepsi brand: Bubly.
Context
Background
Pepsi acquired Sodastream and expanded the brand to include Sodastream Professional, which created the need for marketing to expand to include both B2B & B2C. They also needed a more sophisticated identity to promote the service and to allow for integration with other Pepsi brands
Motion Design
One component of the project was adding motion design to the User Interface on the Sodastream Professional machine. The machine also served as a marketing/promotional asset.
