White Label

Project type

Visual Design
Brand Design
Motion Design
Illustration

My role

The client hired me to help redesign the landing page and supporting pages for their Construction Cloud product. They wanted to give the product its own flavor within their umbrella of offerings. I created a style based on their brand guide and assets and built a library of design elements for them. We decided use an animated infographic as the hero image and add some interactive and motion elements to the page.

Animated Infographic & Landing Page

Context

Background

The client was about to launch a major update to their construction product, Construction Cloud. As part of the launch and promotion plan they wanted to redesign the landing page and the section of their website devoted to this product. I was contracted to help with the re-design and to create the motion and illustration assets for the project. This included an animated infographic for the hero image, a set of icons and a set of interactive illustrations.

The Results

The client wanted an abstract, visual overview of their product’s capabilities and use cases. I worked with product experts to understand the four steps and worked with their in-house design team to understand what representations would resonate with knowledgeable customers.